跨境电商的外贸独立站中的重点SEO之一就是优化商品的数据化结构，目的是让google搜索能够准确识别网站中的产品属性，并准确展示给用户，从而达到SEO的效果。
<html>
<head>
<title>Dave's Steak House</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Restaurant",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"name": "Dave's Steak House",
"address": {
"@type": "PostalAddress",
"streetAddress": "148 W 51st St",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10019",
"addressCountry": "US"
},
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "4",
"bestRating": "5"
},
"author": {
"@type": "Person",
"name": "Lillian Ruiz"
}
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.761293,
"longitude": -73.982294
},
"url": "https://www.example.com/restaurant-locations/manhattan",
"telephone": "+12122459600",
"servesCuisine": "American",
"priceRange": "$$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday"
],
"opens": "11:30",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Wednesday",
"Thursday",
"Friday"
],
"opens": "11:30",
"closes": "23:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "16:00",
"closes": "23:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "16:00",
"closes": "22:00"
}
],
"menu": "https://www.example.com/menu"
}
</script>
</head>
<body>
</body>
</html>
多个部门
如果商家设有多个部门，并且每个部门都有自己的独特属性（如营业时间或电话号码），您可以针对每个部门使用一个元素来标记 department 属性。在每个相应的部门元素中分别定义与总店不同的属性。
<html>
<head>
<title>Dave's Department Store</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Store",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"name": "Dave's Department Store",
"address": {
"@type": "PostalAddress",
"streetAddress": "1600 Saratoga Ave",
"addressLocality": "San Jose",
"addressRegion": "CA",
"postalCode": "95129",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.293058,
"longitude": -121.988331
},
"url": "https://www.example.com/store-locator/sl/San-Jose-Westgate-Store/1427",
"priceRange": "$$$",
"telephone": "+14088717984",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "08:00",
"closes": "23:59"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "08:00",
"closes": "23:00"
}
],
"department": [
{
"@type": "Pharmacy",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"name": "Dave's Pharmacy",
"address": {
"@type": "PostalAddress",
"streetAddress": "1600 Saratoga Ave",
"addressLocality": "San Jose",
"addressRegion": "CA",
"postalCode": "95129",
"addressCountry": "US"
},
"priceRange": "$",
"telephone": "+14088719385",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "11:00",
"closes": "17:00"
}
]
}
]
}
</script>
</head>
<body>
</body>
</html>
提示：要严格遵守schema格式进行网页中包含的商品数据化标注属性，其中有个细节是不要重复、不要乱用，而是要针对性的准确使用，类似于进行定位。
具体参考：https://developers.google.cn/search/docs/appearance/structured-data/local-business?hl=zh-cn