---
title: "谷歌SEO之电商独立站的网址结构优化方法"
url: "https://www.seosiguan.com/post/1478.html"
id: "https://www.seosiguan.com/post/1478.html"
language: "zh-Hans"
---

很多外贸电子商务网站都普遍忽视了URL地址的优化，导致google搜索的排名效果不佳，实际上只要把网址的结构进行明确的设置就可以了。

![1721177524239.jpg](https://www.seosiguan.com/zb_users/upload/2024/07/202407171721177545787491.jpg)

![1720969816593.jpg](https://www.seosiguan.com/zb_users/upload/2024/07/202407141720969827507364.jpg)

![1720969864299.jpg](https://www.seosiguan.com/zb_users/upload/2024/07/202407141720969875342573.jpg)

![1720969906442.jpg](https://www.seosiguan.com/zb_users/upload/2024/07/202407141720969916662082.jpg)

![1720969935787.jpg](https://www.seosiguan.com/zb_users/upload/2024/07/202407141720969945783833.jpg)

其实就是用rel="canonical"标注网址的唯一性，尤其是商品页会有多种参数属性的URL地址，所以在前端代码中添加rel="canonical"告知谷歌搜索哪个是精准的正确网页URL地址就可以了。

具体参考：https://developers.google.cn/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites?hl=zh-cn